Challenge
Evereve wanted to break through ad fatigue and reach Gen Z shoppers with content that didn’t feel like an ad — but paid ads were expensive and not building trust.
Approach
Identified college nano creators who matched Evereve’s aesthetic and had at least 5K views on previous content with strong engagement
Prioritised authentic, unscripted content that blended into their feeds naturally
Rizzl’s platform handled creator discovery, product distribution, and content approvals seamlessly
Campaign Total
Total Spend: ₹29,000
Total Views: 230,000
Average CPV: ₹0.13
Highlight:
Several creators surpassed 10K+ views each, while a few breakout posts drove 5× their usual engagement, pulling down the overall CPV dramatically.
Insights & Takeaways
Authentic, everyday content outperformed polished ads and resonated with Gen Z
While most creators were average in terms of results, a few breakout creators delivered outsized results
This validated the “long-tail” model of nano creators — at scale, a few go viral and subsidize the rest
Cost Comparison
Channel | Estimated Cost for 230,000 views | Avg CPV |
|---|---|---|
Instagram Ads | ₹34,500–₹69,000 | ₹0.15–₹0.30 |
Micro Creators | ₹46,000–₹115,000 | ₹0.20–₹0.50 |
Rizzl Nano Creators | ₹29,000 | ₹0.13 |
Rizzl delivered ~2× more cost-efficient reach than Instagram ads and 3–4× better than micro-influencers.
Why This Matters
This campaign proves Rizzl’s hypothesis: launching campaigns with many nano creators at once gives brands a compounding advantage.
Instead of paying one creator ₹2L, pay 40 creators ₹5K each — and let the viral hits carry your campaign.
Rizzl campaigns are not experimental side bets — they can be the most efficient channel in your marketing mix.
